PhonepayPlus

PhonepayPlus is the UK regulator for phone-paid or premium rate services, making sure consumers can use services like apps, mobile games.

PhonepayPlus regulates premium rate (or phone-paid) services in the UK. These are the premium rate goods and services that you can buy by charging the cost to your phone bill and pre-pay account. Premium rate numbers generally begin with 09, 118, 0871, 0872 and 0873. Mobile text shortcode numbers - the five- and six-digit numbers that you can use to enter text competitions, give to charity via your mobile, download mobile games, etc. - are also considered premium rate. They focus on pre-empting and preventing problems – the key, they believe, to effective long-term consumer protection.