Kenneth Ross

Kenneth Ross is a software-industry executive and consultant known for his leadership in object-oriented technology and enterprise software systems. He is CEO of Seriosity, Inc., a company focused on applying principles from behavioral economics and game theory to enhance productivity, collaboration, and organizational performance.

Ross previously served as President and CEO of ParcPlace Systems, the commercial spin-out from Xerox PARC responsible for the Smalltalk programming environment. Under his leadership, ParcPlace advanced tools and frameworks central to early object-oriented software development, influencing the trajectory of modern object-oriented languages and design methodologies.

Earlier, Ross held executive and technical roles in companies developing distributed systems, professional services, and advanced software technologies. His work emphasized aligning innovation with practical enterprise needs, and he has advised multiple organizations on software strategy, team leadership, and product direction.

Across his career, Ross has been a strong advocate for engineering discipline, well-structured software systems, and the strategic use of technology to support organizational goals.