• 2012

Company Description

SDN is a member network for Home Stagers, Interior Designers, Builders, Realtors and their clients.

Staging & Design Network is a technology company developed in 2012 featured in Puget Sound Business Journal - fastest growing companies for 2016. Developed as an online market place, stagers can share home furnishings inventory, in the first ever created shared rental pool. Home staging is a rapidly growing industry because homes that are professionally staged sell for up to 18% more in about 1/3rd the time of an un-changed home. Since the cost to stage a home is approximately 1% of the sales price, sellers are finding the investment in home staging to be worthwhile. The problem for anyone who wants to scale a staging business is the lack of adequate access to enough diverse home furnishings. Those who start a staging business only stage one or two homes a month easily spending $50k on home furnishings inventory. Being limited to 1 or 2 homes per month hardly justifies the expense. With the Staging & Design Network shared rental pool, stagers who invest in inventory earn rental and sales income increasing their ROI. New stagers can rent from those who made the investment until they've built enough business to justify an investment of their own. The result is an unlimited supply of every type and style of furnishings. Utilizing SDN, Stagers can now stage a home a day if they choose. Many of our members have tripled their business shortly after joining SDN. Staging & Design Networks online marketplace and shared rental pool is made possible with our patent pending proprietary technology which makes up 3 major modules that work together as an app. The first is our Rentals - Fulfillment module that tracks all items and all orders. Each item is bar coded for continuous asset visibility. The 2nd module defines the algorithms that allocate financial transactions through our payment gateway. When one truck goes out it's not uncommon for more than 50 people to get paid rental income. Finally, our customized ERP solution which is the engine behind the website providing all kinds of data such as utilization rates, member ROI, when it's time to add more inventory, when inventory has reached the end of its useful life, and lots of other data. One of our most powerful marketing techniques is the SDN Effect. When one-member stages 3 homes in a month, each home is viewed by 100's of people on Redfin, Zillow, and open houses. This is important because SDN provides marketing material in each home staged and a pricing catalog of the furnishings for sale in the home. This puts SDN's name in front of 1000's of potential home owners interested in buying furniture, and real estate agents who use SDN as a resource for staging their homes. SDN receives income from rentals, sales, membership dues, and other value-added services. SDN is an accredited real estate school offering staging certification and continuing education credits to realtors who wish to become stagers. Currently SDN has 2 locations with 1000's of homes already staged through our network Over time SDN will launch more than 800 locations throughout the US. Because of the Patent Pending technology, licensing is also a possibility. .