mobile STIR

MobileStir is a data analytics company that focuses on content creation and management.

Editors have 100's of story ideas. How do they choose for their audience? We score story ideas so editors can make informed decisions about what story to write. High volume content creators for media and entertainment companies are betting on what stories or information will appeal to their audiences. They are under a lot of pressure to make efficient choices on where to spend their limited resources every day. mobile STIR is introducing a new way for these content creators to test story ideas against their audience segments, to help them make informed decisions in an instant. Our technology will bridge the gap between editorial & marketing teams and the data that helps them decide on what content to create for their audiences. We score their story ideas based on an aggregated analysis of their internal audience data with external trend analysis data. In order to give them an easy-to-understand metric for their content decision-making.