Fashwire

Fashwire is a digital platform providing an interactive link between fashion designers and consumers powering actionable insights with data.

Fashwire is a platform that aggregates emerging and established designers providing them with a clear channel via both mobile and web to push out current and future designs, and receive real-time feedback from consumers. At launch, Fashwire will be a “gamified” social platform, driving user participations with a robust rewards program. Users will get early access and a peek behind the curtain, and designers get real-time feedback on user preferences. The deliverable to the industry is hard metrics of consumer preferences virtually in real time. The UX is augmented by a “daily check-in” model, with substantial rewards in clothing pieces through a dedicated store.