• 2016 May 01

Company Description

Trapica is a TARGETING AUTOMATION AI software which autonomously finds your most valuable audience and automatically targets it.

'Targeting without technology is like Driving without Wheels” Trapica is a TARGETING AUTOMATION AI software which autonomously finds your most valuable audience and automatically targets it. With the growing amount of data coming in at any given time, combining thousands of different variables with real-life consumers which evolve and change over the time, finding the most valuable customers remains one of the biggest hurdles for marketers. Even that social network marketing changed dramatically during the past few years, Marketers still using humans to manage it - to be honest, there is no human that can do it for such large amount of data and 24/7. Trapica based on Artificial Intelligence in its core, incorporating machine-learning, predictive analytics, and other proprietary algorithms in order to understand the consumers and classify the exact targeted audience in real-time. Trapica proactively tests and changes the campaigns to target the most relevant users and achieves a much better conversion rates and costs Our proprietary AI technology offers unrivaled granularity, reliability, and completeness over any other solution on the market. With the ability to constantly monitor, learn and react to​ ongoing paid campaigns, it is proven to reduce acquisition costs, increase life-time value (LTV) and accelerate business growth.