• 2010 December 01

Company Description

Adspert is a web-based bid management tool enabling organizations to optimize Google AdWords campaigns and create online advertising.

Adspert is an automated software by Bidmanagement GmbH for maximizing the income of online advertising. Bidmanagement GmbH was founded by Marcel Pirlich (CEO), Harald Bartel (CTO) and Stephanie Richter (COO). Under the Adspert brand, they sell mathematical-statistical software that manages and automatically optimizes online advertising campaigns. The campaigns are checked five times a day based on a calculation model that analyzes search terms (keywords) and placements (display ads). In this ay Adspert makes search and display campaigns more profitable.