MoPub

MoPub is a mobile monetization platform that helps publishers drive more revenue from advertising and mobile transactions.

MoPub, acquired by Twitter for reportedly [http://venturebeat.com/2013/11/07/at-45share-twitters-mopub-acquisition-cost-600-million/]($600m) in 2013, is rethinking mobile app monetization, enabling publishers to understand ad performance and user engagement. MoPub was founded in 2010 by ex-Google and ex-AdMob engineers and product managers. MoPub is an **[AngelPad](http://angelpad.org) #1** company (2010).