YOU-App

Self-improvement through small steps

YOU-app is about taking small steps to happier healthier you. They're focused on helping especially women create positive change in their lives. YOU-app is based on learnings from neuroscience and psychology to tackle the behavioral barriers that commonly keep them from adopting a healthy lifestyle. Their mission is to provide an approachable, more emotionally engaging alternative to current tracker and quantification-heavy applications that often make you feel like a failure if you miss a day or two. YOU-app, which launched in spring 2015 in collaboration with Jamie Oliver, has attracted hundreds of thousands of registered users and a very engaged community.