Wiggle

Online cycle and tri-sports retailer

Wiggle are a pure-play online cycle, run, swim and triathlon retailer. They ship to over 70 countries worldwide, accept payment in ten different currencies and have translated the website into five different languages. Wiggle are officially ranked by Hitwise as the UK's #1 online cycle shop and have won many awards for their service including 220 Triathlon magazineâ€s ‘Online Retailer of the Year†award for the last 6 years running and also came top of a poll from consumer group Which? being voted ‘UKâ€s Top Sports & Leisure Shopâ€. Wiggle.co.uk started out as 'Butlers Cycles', a small independent bike shop in Portsmouth that had been trading since 1920. After an initial success of selling bike bits and various other items online Wiggle.co.uk was officially launched in 1999. From there it has grown and expanded to its current 45,000 sq foot warehouse where at any time it can stock over 300,000 products.