Wauwaa

Wauwaa is an online browse and discover experience for parents, combining written & video content with online shopping and community

Wauwaa -taking attributes from successful business verticals and uniting them in one common platform. Wauwaa’s 'browse and discover' experience launched in September 2013 combining written and video content, with online shopping and community for parents and growing families. They developed the concept and business manifesto over six months before collaborating with the now Non Executive Director, and Director of e-commerce for Hackett, Kristine Kirby. As the dream of Wauwaa gradually became reality this growing business demanded more hands. The team at Wauwaa has since grown to nearly 20 full time staff in Helsinki and London and has raised over 1 Million Euros in funding from American and European investors. The service first launched in the UK market in September 2013 and is well on the path to becoming a global leader in e-commerce and content for new parents and growing families.