VisualDNA

VisualDNA combines psychology and big data to allow businesses to understand their customers and people to understand themselves.

Based in London, United Kingdom, VisualDNA is a consumer insights and analytics company that profiles people using engaging visual personality quizzes. The personality profiling company helps clients to get insight into various areas of their lives, and its patented technology creates detailed and accurate personality profiles. The company’s feedback is built by teams of in-house psychologists and based on internationally recognized principals, including the ‘Big 5′ traits of personality. Founded by Alex Willcock in 2006, VisualDNA works extensively with academic partners such as Cambridge University, UCL, and Columbia.