Virtueconomy

Virtueconomy is a goodness-mobilizing social enterprise that converts consumer purchases into empowering services for nonprofits

Virtueconomy is a for-profit social enterprise that converts sales from socially conscious small businesses into uplifting and empowering nonprofit services. Compared to for-profit businesses, nonprofits face significant double standards when it comes to overhead expenditure. Most donors have a visceral aversion to overheads, wanting a majority of their donation to go directly to the cause and not towards compensation, advertising & marketing spend, investment in IT and innovation etc. Sadly, this 'Overhead Myth' is crippling the nonprofit sector, stagnating innovation and destroying growth potential. ​It seems counterintuitive that the very organizations that have altruistically committed themselves to making the world a better place, are often constrained from maximally doing so! ​We empower nonprofits to break free from the 'The Nonprofit Starvation Cycle' by providing services that help them not just to survive, but to grow! Rather than handouts, we provide leg-ups in areas that they need it most. Here's how it works: 1) Consumers purchase products from our ecommerce partners 2) A set percentage from each sale is paid by these businesses to Virtueconomy 3) ​We then convert those funds into valuable services for the matched nonprofit partner As a male founder, it was important to me to become an ally and stand up for the gender inequality that continues to persist in the business world. As such, Virtueconomy's initial focus is on Women Empowerment -- We create shared value by matching female founded enterprises with relevant nonprofits that empower, educate and uplift women.