Vidlet

Vidlet is a new app that wants to democratize ethnographic research by using a smartphone's camera.

Vidlet provides a mobile video platform that transforms how brands communicate and capture insights for empathy and knowledge transfer from their customers, employees, and important personnel to their business. It captures the human experience for business innovation and product success. Its mobile video platform is accessible through various devices such as desktops, tablets, and mobile phones. The platform provides various features, including video hosting, video management, video player, and video embeds and playlists; video galleries and hosting; video training; and video and viewer analytics. The company introduces a methodology to research by leveraging the outcome of video technology. Their customers are GoPro, GENERAL MILLS, ROTARY INTERNATIONAL, Fidelity, AUTODESK, and PHILIPS. Its users can gain actionable insights from customers and employees during the innovation lifecycle. Vidlet is a U.S.-based company that was founded in 2014 by Nate Pagel, Doreen Lorenzo, Patricia Roller, and Kieran Farr. It acquired Vidcaster in 2015.