VI

North is an independent advertising agency providing brand recognition services for businesses.

VI – Bringing personality into your online experience Why VI? What do people see when they look them up online? They spend many hours every day on social networks, but the sum of their activity hardly reflects their real life personalities. VI is a social platform that brings personality into their online experience. VI is used to create costumer reviews… of people. It enables users to rank their friend's characteristics thus creating reliable virtual ID's. These ID’s can be shared; compared; and ultimately personalize the world of online communication. How does it work? VI is a mobile app which imports all the contacts from its users' Facebook accounts and enables them to rank their friends by choosing 5 adjectives from a list of 40 positive traits. VI’s list of traits covers the full spectrum of personality types, enabling its users to capture the unique nature of each person in their network. The data from all VI users is compiled, generating a virtual profile which accurately reflects each users’ distinctive character.