Vertana

Vertana acquires and consolidates niche online retailers, primarily brands catering to enthusiast communities.

Vertana is a new kind of e-commerce company based in New York City. We are building a group of fast growing niche online retailers in a diversified range of specialized markets. We acquire solid businesses and super-charge them to unleash their full potential. Our businesses maintain their own unique brand identities but benefit from a common operational platform. We leverage expertise in marketing, fulfillment, warehousing, IT, administration and finance across businesses. When we acquire a business, we do so because we see clear potential for growth. Our operational focus is on ensuring that that potential becomes a reality. Working with employees, we develop and implement a series of enhancements to move the business to a new growth trajectory. During this process, we often enhance the branding, marketing, sales and fulfillment efforts of companies to improve value for customers.