Ususty

Ususty makes trash smart and sexy, through the optimisation and gamification of solid waste recollection.

Ususty wipes out waste. Cities produce more than 3 million tons of solid waste daily, 30% of which ends up in earth’s forests and oceans. Our mission is to reinvent recycling to be an inclusive and motivating process, which makes people want to recycle. We gamify and optimise the process of solid waste recollection, with exponential technologies to change the game and create global impact. With sensor based solutions we capture various physical attributes of waste (amount, type, producer and consumer) what enables producers to meet compliance targets and monetise waste as an engagement channel. Consumers are motivated and involved in recycling, converting them prosumers of valuable materials, and once trash is cash waste no longer exists.