usheru

Usheru specializes in consumer-connected movie marketing which connects film marketing to the box office.

usheru powers direct ticketing and marketing data insights for film distributors such as Universal Pictures. usheru's technology uniquely connects a film website (e.g. despicableme3.ie) to the existing point-of-sale systems of cinemas and allows a consumer to book tickets really simply. For film distributors, they provide a way to connect marketing spend to cinema ticket purchase, and also provide an insights platform (usheru Analytics) to allow film marketeers have visibility in real time into the sales success of marketing campaigns. This is a B2B software product, which is developing into a SaaS business model through usheru Analytics. This innovative approach tackles the largest problem in the film industry globally, which is rising marketing costs (often 2X the production cost of a film) by giving data insights and a platform which provides a direct response advertising option to film distributors.