• 1988

Company Description

Usability Sciences is a US based,

Usability Sciences was founded in 1988 by Jeff Schueler, who is the President of the company. In 2001, they introduced their patented WebIQ technology to the online research world. This tool combines the best features of web analytics and online surveys by gathering data about where people go on a site and how they feel about it. With the maturation of their analytical tools and techniques, they introduced Attitudinal Analytics so as to help their customers understand what was really happening on their site, why it was happening, and how they could improve it.