UrbanTurf

UrbanTurf is a real estate site doing online advertising for the Washington DC area.

UrbanTurf covers the residential real estate markets of major US cities. The flagship site covers DC and the first expansion site covers Chicago. More sites are planned. Each city site publishes three to four articles every day covering all facets of the urban real estate market, from new development to multifamily projects to individual for-sale listings to neighborhood goings-on. UrbanTurf is a consumer publication so all editorial is produced to be relevant to urban home buyers, sellers, and renters. The business model is display advertising. Clients are typically players in the local real estate ecosystem such as new condo projects, real estate agents, banks, and mortgage lenders.