Upfront Analytics

Market intelligence for enterprise via casual mobile games.

Upfront Analytics (UFA) delivers timely market intelligence by mining specially designed gameplay. As players play our mobile app, The Pryz Manor, we gather data on their awareness, sentiment and behaviour towards products and brands at a level of continuous engagement and scale impossible with traditional research methods. The games are engaging and entertaining (90% of gameplay is unrelated to market-intelligence gathering) and players may win real-world prizes. Interactive reports based on player responses are then generated to help companies effectively plan and forecast. UFA is targeting companies with major brands in competitive industries with large market-research and social-media budgets.