Unica

As part of IBM's Enterprise Marketing Management Group, Unica products are recognized as leading marketing software solutions. The company's advanced set of enterprise marketing management and cloud-based marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM's Unica solutions integrate and streamline all aspects of online and offline marketing. The unique interactive marketing approach Unica solutions provide incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 2,500 organizations worldwide depend on IBM's Enterprise Marketing Management Group for their marketing management solutions.