Tru Optik

Tru Optik is the Only Audience Measurement and Data Management Platform Built for OTT

Gartner recently named Tru Optik a 'Cool Vendor' in Information Innovation 2014. Tru Optik is a digital media audience intelligence company that empowers brand marketers, media companies, and agencies with the insight and solutions needed to fully monetize audience and consumer demand. Tru Optik boasts the industry's first and only integrated Data, DMP, DSP and Analytics Technology Stack developed specifically for media and entertainment audience and consumer monetization. Tru Optik is the first company to enable enterprise scale analysis of audience demand derived from IP verified,census level peer-to-peer media consumption data (via the BitTorrent Protocol). Tru Optik cross analyzes peer-to-peer data against social, mobile, web, and third party data sources in real-time. The resulting behavioral and psychographic segmented understanding of audience and consumer demand is delivered to enterprises via APIs and dashboards to power data driven strategic planning, advertising, content optimization and more.