Travel Appeal

Travel Study Marketing Communication

We help our clients in hotels, restaurants and museums, among others, to assess and understand how they are viewed online- their digital reputation. The information and recommendations we provide, through our AI system, allow a property to refine and enhance its digital image with improved marketing, improved customer experience and better direct customer interaction. To provide these insights we process massive amounts of raw data from Booking.com, TripAdvisor, Facebook etc. to create actionable insights for every level of hospitality operator; our clients include local Trattorias and Best Western. Why is this useful? Tourism is a key segment of most national economies; however, the hospitality industry lacks sufficient tools which can easily and quickly combine and analyze all the reputation data available online such as social media, direct booking sites, and OTA’s. This gap in technology can make it challenging for operators to provide relevant marketing and tailored offers to individual modern travelers. Travel Appeal was created to give an answer to these two problems. We provide simple conceptual tools which allow an individual or chain to better understand the behavior of today's tourists. Using a simple “dashboard” layout, it is possible for a customer to evaluate important statistics about their property at a glance, and no expertise is required to understand the information. As a user navigates through the system more detailed reports about traveler sentiment, pricing of a property vs competition, common themes in social media reviews and many other features all are present. Collectively this means anyone from anywhere can accurately judge their digital reputation… and importantly we simultaneously provide tailored solutions to improve the customer experience and ultimately their reputation.