tracx

Tracx is a cloud-based social media management system providing business analytics solutions through the social web.

The Tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web. Tracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data mining technologies to simplify social analytics and help you understand what it all means. Tracx refines masses of raw data across all social media channels, turning the posts and interactions into complete conversations with full intelligence around each participant. The platform provides deep insights into customer, competitor and influencer behaviors, highlighting essential marketing intelligence and business opportunities. Our innovative, cloud based solution lets you cover all social media requirements from the strategic planning, to the engagement, the daily conversation volumes and drivers, through to a full reporting suite with ROI capabilities. In addition to brand level activity, Tracx also manages campaign level activity allowing you to optimize your efforts throughout the campaign life-cycle. Tracx’s client base of over 350 brands and agencies includes Kraft, BMW, Canon, Coca Cola, Pearson, IKEA, MEC, Ford. Clients are given a full understanding of their social media presence including: - campaign impact and reach - consumer engagement opportunities - highlighting potential brand ambassadors - brand sentiment - lead generation