Touchpoint Group

Touchpoint are a digital marketing company specialising in email marketing, mobile marketing and online promotions.

In early 2001, The Touchpoint Group was formed to develop software for clients who wished to build better brands by making digital communication with their customers the most engaging experience possible. In the 13 years since then the company has built up an enviable reputation in the Australian and New Zealand Markets for creating enterprise software products that really work. The company’s first product TouchpointMX set it firmly at the centre of the digital marketing revolution, changing and adapting the ways companies used to reached out to customers to reflect how customers actually wanted to engage with brands. Gathering a large customer base of big brands, the company developed a deep understanding of marketing automation and to this day TouchpointMX continues to offer marketers an unparalleled level of sophistication for managing multifaceted marketing campaigns, programmes and assets from a single integrated platform. In 2007 the company opened an office in Sydney and has serviced clients and partners in Australia as well as New Zealand since then. Over time their work and reputation with large banks, Telco’s and Utilities revealed a growing need for these organisations to go beyond using research to understand and improve the experiences that drive their customers value, loyalty and brand advocacy. They decided to design a product that helped customers create great customer experiences and in 2009 TouchpointCX was released. They have been on a mission ever since to get good companies to become great companies by putting their customers at the centre of their business, their culture and their brand.