Tail Target

Tail Target announces its new brand and expands services to Argentina, Mexico and Colombia; Predicta invests in SMB companies in Brazil.

Tail Target is a data management platform (DMP) that helps businesses get to know their target audiences in real time. It analyzes anonymous browsing behavior of internet users and provides brands with information related to consumers’ needs. The platform collects and organizes massive user-generated data to provide better audience analysis, data insights, and ad targeting multichannel activation to improve the results of companies’ marketing strategies. Tail Target was launched in 2012 and is operated from Sao Paulo, Brazil.