• 2012

Company Description

SynkOnAir develops Synclie, a mobile application that enables users to watch television channels in MENA.

SynkOnAir is taking a leader position by launching 'Synclie', the first smart Intelligent TV companion App in MENA. Synclie provides a TV channel agnostic engaging Social TV experience to the 140 million TV viewers in the Region, in phase 1 (before going global) that is expected to disrupt the Media and Advertising landscapes in the Middle East North Africa by converging TV and Digital ad spend. SynkOnAir bridges the gap between content owners, advertisers, broadcasters, online publishers and e-commerce through a rich and enhanced online and mobile experience of TV engagement. Our unique Social Media Engagement platform offers a complete paradigm shift on the way people consume TV programs and engage with content through our interactive companion devices application, called Synclie. Synclie turns one-way TV commercials into an interactive monetized engagement of the viewers with the programs and the brands. It converges ad buying for TV commercials with Digital Marketing strategies and create the unique conditions of real-time TV Commerce. SynkOnAir is a subsidiary of AJ Consulting focusing on second screen apps and technologies. AJ Consulting is a Palo Alto, Silicon Valley technology firm that thrives on the challenge of building truly innovative technologies and platforms, apps and Gamified experiences for corporate clients and people like you and me. AJ specializes in cloud-based technologies that integrate media and social media in new and fascinating ways. AJ believes that technology can play an important role in giving individuals access to high quality content across the globe and is committed to contributing to this movement.