Symplio

Connecting atoms to the Internet

Symplio is a start-up focused on designing product experiences merging the real-world and the Internet for lifestyle, well-being and entertainment consumer markets. This goal results in the creation of Internet-connected social objects: products that use knowledge on the Internet to become smarter and more collaborative, transforming the users' environment into a more personal and emotional space. One of the main drivers of this vision is the challenge of experimenting the Internet, especially social networks, beyond computing platforms, seamlessly integrated into everyday life. Internet-connected products exhibit a duality: they are at the same time an object and a set of services. The portion of the product belonging to the physical world, the object, provides direct access to the users' context and their environment (e.g. wearable sensors). The other portion of the product, the service, empowers users with new ways to use and get value from the object, through Internet-based applications and mash-ups (e.g. data analysis and recommendations). Symplio strategy is strongly based on user-communities for product co-design, extensions, customizations and for creating additional services, resulting in an open collaboration model.