Swerver

Swerver is a social networking website and application specifically for those in the food service industry.

Swerverâ„¢ creates customized new media content for individual restaurant brands to use on the social web. Swerver is accessible and affordable, using marketing language and imagery that is familiar to the restaurant industry. Swerver targets emerging technologies like smartphones, mobile devices, and tablets to reach guests online. Swerver is developing a content production process that directly employs young, talented new media artists, utilizing their skill set in video production, web design, animation, social networking, etc. This leads to greater engagement between the guest and the restaurant, increasing brand awareness, product knowledge, and repeat business. It also enhances the power of word of mouth marketing, giving those that follow a restaurant via social media a greater sense of the brandâ€s offerings.