StyleFeeder

StyleFeeder was a social shopping service featuring a powerful recommendation algorithm, acquired by Time Inc. in 2010

StyleFeeder is a social bookmarking service targeted specifically at shopping. StyleFeeder allows users to browse the web and add clothing, gadgets, or other items they find to their StyleFeed, which they can then share with friends. The service also analyzes the items a person adds, enabling it to create personalized recommendations and an improved shopping search engine. Additionally, StyleFeeder has created widgets that display a user's StyleFeed, and can be added to profiles at social networks such as [Facebook](http://crunchbase.com/organization/facebook) or [Myspace](http://crunchbase.com/organization/myspace), or blogs or personal websites. StyleFeeder has some social networking capabilities built into its own site, as well. For example, it identifies users with similar tastes, called StyleTwins, and makes it easy for these users to get to know each other. The social shopping space is becoming fairly crowded, and StyleFeeder's competitors include [StylePath](http://www.crunchbase.com/organization/stylepath), another Boston-based start-up, as well as eBay's new Neighborhoods product.