SpotXchange

SpotXchange is a video advertising platform that helps users maximize their digital video advertising, buying and selling experience.

SpotXchange is the trusted video platform for video advertising. With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 200 million unique visitors in more than 80 countries each month. The most transparent programmatic video advertising platform, SpotXchange connects thousands of publishers with trusted demand sources, running top brand campaigns through its marketplace. SpotXchange is a company of video experts with a track record of world-class managed services for premium publishers. SpotXchange was originally founded as a division of the search engine marketing technologies and services company, Booyah Networks. In March 2007, Booyah spun off SpotXchange to form a separate company focused on digital video advertising technology. It all started when Booyah Networks was founded in early 2001 in Colorado by Mike Shehan (CEO) and Steve Swoboda (CFO/COO). Raising cash for an online marketing company during the height of the dot com crash proved challenging for the two founders, so they did what they could to cobble together angel funding from friends, family and area entrepreneurs. Pete Estler, founder of MatchLogic (a targeted display serving company acquired by Excite), invested by signing over the title of his Lamborghini to the company. Mike Shehan sold his historic house in Boulder, and Steve Swoboda took out a second mortgage on his home. Having experienced strong growth and record profits in 2005, Booyah Networks began to investigate other online marketing verticals that it could pursue with its bank of intellectual property, capital and search marketing experience. Sights were set on online video advertising, a potentially explosive market that was beset with standardization and integration problems. Booyah Networks saw that many of the industry's problems could be solved by applying some of the best practices and technologies employed in the sponsored search market. Consequently, SpotXchange was formed in 2007, and at the time it was the first online video advertising marketplace. In 2009, SpotXchange launched the industry’s first advanced targeting tools to help advertisers reach their audiences and continued to hire the team and expand nationally. In 2010, SpotXchange launched its real-time bidding solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory made available through SpotXchange's auction-based marketplace.