S2 Brands

Web company operating sites in the sympathy and memory sharing verticals. Select, order, & send baskets nationwide through local providers.

S2 Brands helps its users express condolences appropriately and provide a place to preserve stories, pictures, and family history online. It provides its users with trusted information, products, services, and guidance needed during the most sensitive times. S2 Brands offers curated sympathy and condolence-related content, finds answers to sensitive questions, and then makes informed purchase decisions. It was launched by Michael Schimmel in 2013. S2 Brands is based in Miami, Florida.