R/GA Marketing Tech Venture Studio

R/GA Marketing Tech Venture Studio in partnership with IPG

The R/GA Marketing Tech Venture Studio with Interpublic is designed for emerging companies revolutionizing the future of marketing and digital products by leveraging artificial intelligence and machine learning. The rise of messaging, AI, and machine learning is creating a paradigm shift in computing that is reshaping the future of digital marketing and services. Much like mobile apps have surpassed web experiences, the next wave of innovation will see intelligent agents / chatbots built on top of existing platforms. In the near future, web sites, mobile apps, social media platforms, ad serving, campaign management, personalization tools, email, CMS systems, and messaging will begin to integrate AI, machine learning, and new forms of content. These intelligent agents will allow brands to interact with consumers on a 1-to-1 basis on a mass scale, opening a world of possibilities for brands to connect with more immediacy, relevancy, context, and ease.