Rare Crowds

Rare Crowds develops a fully open source advertising stack that has built in automation for the buying and selling of digital media.

Rare Crowds is a next generation platform for delivering advertising that is >5 times more precisely matched against advertiser goals than any other technology. We can find this “rare inventory” at high scale in both the ad exchanges, or through direct publisher relationships. We can do this in a fully normalized way across Display, Mobile, Video, Social and other digital media using standard or “native” ads. We optimize for both Targeted Reach and Performance simultaneously by optimizing spend to find the best available inventory based on a customizable combination of impressions, clicks, conversions and brand metrics. Rare Crowds can find your marketing personas in the best inventory in any channel.