quadrantONE

Quadrant One discusses industry responses to the public debut of Q, a new source for premium local audiences.

quadrantONE, a joint venture of four major media companies (Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company) discusses industry response to the public debut of Q, a new source for premium local audiences. With Q, quadrantONE has repositioned itself as the company that provides media buyers with the source of data that the marketplace is demanding – the true audience behind the buy – with no third party between buyer and seller, and therefore more dollars from every campaign actually going to inventory and not to intermediaries and other third parties.