PulsePoint

A global programmatic technology company redefining digital advertising

PulsePoint , a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Datran Media and CONTEXTWEB today announced that they have merged to create PulsePointon Sep, 2011.