Protracer AB

Protracer AB provides ball tracking technology to sports broadcasters and golf practice facilities.

Protracer was founded in 2005 with the goal to enrich the experience of watching golf on TV. By developing a unique software capable of tracking the flight of a golf ball in a camera feed, and adding graphics to make this visible on screen, Protracer has achieved this. Several of the world’s largest broadcasting companies expressed interest, and soon Protracer was being featured in TV coverage from the biggest golf tournaments in the world, such as The Open Championship and the Ryder Cup. In 2012, Protracer launched the first prototype of Protracer Range, a system utilizing the original Protracer TV technology to track and analyze every shot hit on a driving range. It makes golfers’ practice sessions more rewarding but, more importantly, makes it a lot more fun to go to the driving range.