Pocket Aces

Digital entertainment company that is leveraging technology to create and distribute engaging content for the Indian millennial.

Pocket Aces is a digital entertainment company that is leveraging technology to create and distribute engaging content for the Indian millennial. We currently run two brands: Dice Media: Dice is Pocket Aces' premium digital video division and creates memorable digital video properties for the Indian millennial. All content created is conceptualized, developed and produced end-to-end, in-house. Currently, the company creates two products: web series (seasonal format shows with 10-15 minute episodes) and shorts (3-5 minute satire, spoofs, and PSAs). Data analytics are used extensively to create and analyze content, understand audiences, optimize distribution, and build community. FilterCopy: FilterCopy is Pocket Aces’ mixed-media offering for all things shareable. This is a general interest publication that creates shareable content using interesting social formats like lists, quizzes, sliders, etc. This effort is powered by Pocket Aces’ proprietary publishing platform, Wordsworth, which reduces article creation cycle time and boasts of novel commenting and community building features. This division also creates shorter-than- short format (STSF) video content, which is under 2 minutes in length. These are fun videos that are meant for the “bored-at-work” audience and can be seen on the go.