Pluto Money

The mobile app that helps you build better money habits and achieve your saving goals through gamified bite-sized challenges.

No more useless micro-budgeting. No more wasted time staring at graphs and numbers. Pluto is designed for the Snapchat generation's mindset and lifestyle. We empower users to reach their saving goals and improve their money habits in small, attainable increments. Users can easily save for their goals by completing simple challenges that are personalized based on their finances and spending habits. • Guides users to create near-term saving goals (#wishlist #bucketlist #adulting) • Identifies saving opportunities based on users' linked financial data • Turns those opportunities into simple challenges users can do (i.e. 'Spend Less on Uber') • Drives tangible results via actionable, goal-based savings (i.e. spend $30 less than your average on eating out this week, set that $30 aside towards Coachella 2018) It's personal finance made more doable and approachable for everyone, starting with college students (over 70% are financially stressed, $207B annual discretionary spending).