PICKISTA

Visual Polls to solve shopping dilemmas

PICKISTA lets people create and share visual polls to ask for opinions when making online purchases. The Company’s main objective is to help ecommerce increase conversion rates in categories where the reactive opinion of a trusted source is more persuasive than proactive product reviews or recommendations. How it works: Shoppers create visual polls with items from online retailers by pasting a link into PICKISTA.com or by using the bookmarklet tool while browsing shopping sites. Polls are shared privately via email or publicly on social networks. Each poll has a unique URL that respondents can access to cast their votes and make comments. The Pipeline: In 2013 the company is rolling out widgets for online retailers. More to come soon…