Pelatro

Pelatro provides proprietary software solutions to enterprise-level customers for various aspects of precision marketing.

Pelatro Plc ('Pelatro') provides proprietary software solutions to enterprise-level customers for various aspects of precision marketing for use in Business to Consumer applications, currently with a focus on providing software to telecommunication companies ('Telcos'). Pelatro's precision marketing solution, mViva, uses Big Data analytics to study Telcos' customer behaviour and customise promotions to customers.