PayParade Pictures

PayParade Pictures employs social networks to make direct response marketing more effective for brands and retailers.

PayParade uses social networks to make direct response marketing more effective for brands and retailers. Its social shopping platform opens merchant sites to connect, measure, and identify their most influential shoppers for targeted promotional offers they can share with their friends. Because its patent-pending software optimizes the presentation of these offers, brand and retailers can leverage their existing customer base to net profitable customer acquisition online and in physical stores. Clients include David's Bridal, Uni-ball, Spirit Halloween and Spencer Gifts.