Pathformance

Experts in CPG and Shopper Marketing. Real Time Sku/Store Level /Quantity data for Brands, Ad-Tech, Agency, and Apps.

Pathformance is a leading digital and marketing technology company that connects brands and shoppers by providing the only real time data available in the industry, to drive double digit sales lifts at retail and eliminating blind spots in the marketplace. Shopper Marketing, Ad-Tech, Brands, Apps, and Agencies all leverage our real time data. We collect real time data of store-level, item level, and product availability data and activate through digital media at the point of purchase, and provide subscription of real time data for CPG brands, Ad-Tech, and Shopper Marketing customers to leverage in the marketplace. This means brands will understand and activate down to the store level, in real time, market share conditions and share of shelf and be able to activate quickly instead of waiting for lagging data. Competitive Advantage. The CPG industry is in Vendor Fatigue mode. Too many options for one-off solutions are being pitched to brands. Confusion on how to tie it all together leads to no action or a non-cohesive strategy. PathFormance is your one-stop shop for Digital Shopper Marketing. We are your Center of Excellence. Let us connect and activate strategies and drive one synergistic, dynamic, and successful Shopper Marketing platform.