Path Intelligence

Path Intelligence monitors foot traffic via receivers that detect cell phone signals and triangulate users’ location.

Imagine the equivalent of web analytics for physical retail. Founded in the labs of MIT, Path Intelligence’s unique, award-winning location analytics technology has created a new category of insight for shopping centre operators. We call it Decision Science – the application of scientific principles and practices to shopping center decision-making. iIt’s about measuring billions of shopper movements in hundreds of locations around the world. Adding unique third-party data. Combining it with the deepest analytic expertise. And then providing our clients with statistically robust predictions that enable more profi table decisions – and better experiences for their customers.