Overlay Media

Overlay Media develops context-aware and location-sensing mobile technologies.

Overlay Media is one of the leading developers of context-aware and location-sensing mobile technologies. The company's flagship product, the Context Engine, enables intelligent on-device behaviour, wiser use of battery power and increased personalisation. These enhancements to the mobile experience can be exploited in a wide variety of ways such as automation, advertising and analytics: Context allows marketers to understand the consumer better and therefore increase the relevance of their appeal.