Oohly

Oohly develops solutions that enable viewers to access products embedded in video entertainment media.

Oohly will make the products placed or embedded in video entertainment media immediately and directly available to the viewer via the smart, or internet enabled television interface that is now increasingly coming into use. Vendor links will be accessible simultaneously during the program, in pause mode or while the program continues, directly from their web pages. Vendors will pay for the service by a simple, ordinary pay per click mechanism, with pricing established by competitive bidding for prioritization in the search results, also known as premium ranking. The content producer will share in the revenue from the pay per clicks, and will also be the sole beneficiary of dramatically enhanced leverage in their product placement and paid advertising profit centers.