• 2013

Company Description

Obviously provides influencer networks and campaigns for Fortune 100 brands, media companies, and startups alike.

Obviously is an influencer marketing platform. We build custom networks of 100s of influencers with the right target audience for brands. Working at scale, we provide clients with maximum exposure, access to 100s of pieces of on-brand content for use in marketing, and improved ROI on ad spends. The success of our unique network-building system is due to our technology, our strategic acumen, and our personal relationships with our influencers working in concert. Rather than leaving marketing teams to the time-consuming work of engaging influencers and handling logistics such as shipping, we give them a dedicated account manager to provide strategy and execution powered by our platform. Our proprietary platform, Obviously Studio, allows our strategists to efficiently engage hundreds of individual influencers simultaneously on behalf of our clients. Through the platform, our strategists target influencers by audience location, aesthetic, and interest according to clients’ business goals. For our thousands of high quality influencers in 70+ countries, it serves as a way to collaborate with brands they’re passionate about in a simple-to-use interface. And our always-on analytics platform allows clients to check the progress of their campaign posts, impressions, and demographics in real time.