Objective Logistics

Objective Logistics is a company that helps lift sales and improve the guest experience in restaurants, retail stores and other industries.

Objective Logistics is a Google and Atlas Venture-funded company that helps lift sales and improve the guest experience in restaurants, retail stores, and other industries nation-wide. MUSE, a web-based software platform, motivates, measures, and mentors staff, giving them real-time rewards and active, up-to-the-minute data on their performance. Our ranking platform is combined with an automated service that rewards top performers with their preferred shifts and other non-monetary compensation. We marry the power of big-data with proven game theory (and a little healthy competition) to drive significant, unrivaled results. MUSE, a moneyball-esque Performance Management tool is now commercially available for the restaurant industry and is in development for leading enterprises in a variety of new markets.