• 2015

Company Description

A fashion content app that gives shoppers a single place to get the inside scoop on all the brands they love shopping at.

Notify Nearby is a fashion content app that gives shoppers a single place to browse content being showcased by the retailers they love shopping at. We see content as the ‘inside scoop’ into what a brand is doing and offering. This includes anything from sales and promotions to product launches and partnerships or collaborations. We started Notify Nearby because we never knew anything about our favorite retailers without checking their website, getting a newsletter, or seeing an ad. As a solution, we created a place where we could see all that content in one view and have it delivered to us while we shop. Users opt-in to receiving content from the retailers and categories they select. There is no ads or unwanted content displayed on the app. Users only get push notifications based on their location. Beacon technology enables us to target customers while they are around a store or in a specific section of a store. Our tests have proven that push notifications using beacons see a 67% engagement rate and convert 51% of shoppers to enter a store. Our retail CMS allows our content managers and retailers themselves to populate the app. Users can open the app to see content at any time. Notifications are relevant to shoppers and pushed only when they are in or around a store. Our goal is to introduce customers to retailers they might be interested in shopping at and add a level of engagement while shopping. We believe that customers should have all the information they need in one place and at the tip of their fingers.